By Ross | 1 Entertainment on Jul 04 2023back to blog list
Corporate events are a vital component of a company's marketing strategy. Apart from networking and socialising, they also provide a perfect opportunity to showcase your brand, introduce new products, and network with potential clients.
However, without the right marketing strategy, your event may not yield the desired results. Here are several ways to help you create a successful corporate event marketing plan:
The first step in creating a successful corporate event marketing plan is to define your objectives. What do you want to achieve with this event? Is it to launch a new product, generate leads, network with potential clients, or build brand awareness? Once you have identified your objectives, you can tailor your marketing strategy toward achieving them.
Before you start promoting your event, understand who your target audience is. Who are the people you want to attend your event? What are their interests, preferences, and needs? Knowing your audience will help you tailor your marketing messages, choose the proper channels to promote your event, and create an experience that resonates with them.
Your event message can make or break your promotional efforts. To create a compelling message, focus on the benefits of attending your event rather than just the features. Highlight what attendees can expect to learn, experience, or gain from attending your event. Use persuasive language, storytelling, and visuals to capture attention and evoke emotions.
Social media is a powerful tool for promoting your event and engaging with your audience. Create a hashtag for your event and use it in all your posts. Encourage attendees to share their experiences and use hashtags to increase visibility and reach. You can also use social media to create excitement leading up to the event by posting teasers, behind-the-scenes photos, and countdowns.
Influencers can help you reach a wider audience and generate buzz around your event. Identify influencers in your industry or niche and reach out to them. Offer them free tickets or a VIP experience in exchange for promoting your event to their followers. Choose influencers whose values align with your brand and have a relevant audience.
One of the most effective ways to promote your event is through email marketing. Build a mailing list of potential attendees and send regular newsletters and updates about your event. Be sure to include all the important details, such as the date, time, location, and special guests or attractions. You can also offer your subscribers exclusive discounts or early bird tickets to encourage them to attend.
An event website serves as a central hub of information for your corporate event. It should include all relevant information about the event, such as the date, time, location, agenda, speakers, sponsors, and registration details. Also, use the website to showcase photos and videos from previous events to give potential attendees an idea of what to expect.
If you want to boost attendance at your corporate event, consider offering early bird discounts or group rates for registration. You can also offer special perks for VIP attendees, such as exclusive access to speakers or networking events. If possible, offer prizes or giveaways for attendees participating in certain activities or sessions.
Organising a corporate event requires careful planning, attention to detail, and effective marketing. By following the tips above, you can ensure that your corporate event is well-attended, engaging, and memorable. Focus on creating a clear message and branding, providing valuable content, and utilising various marketing channels to promote your event. Don't forget to offer incentives to attendees, such as early bird discounts or VIP perks, to encourage participation and build excitement.
At 1 Entertainment, we pride ourselves on being one of the best event entertainment companies in Kent. From event management to social media marketing, we have both the experience and expertise to make any corporate gathering successful. Request a quote or enquire about our corporate event packages today!